SALES EXECUTIVE — B2B & WHOLESALE

Job Description

Location: Accra, Ghana — Field & Market Coverage
Reports to: COO
Employment: Full-time

We are looking for a Sales Executive — B2B & Wholesale to grow commercial business through new customer acquisition, wholesale accounts, and corporate opportunities. This is a hands-on sales role for someone who is confident finding prospects, building relationships, making sales and converting opportunities into revenue.

KEY RESPONSIBILITIES
• Identify and acquire new B2B, wholesale and corporate customers.
• Build and manage a strong sales pipeline.
• Develop relationships with retail stockists and corporate clients.
• Convert prospects into active and repeat customers.
• Grow existing accounts, identify new markets, customer segments and sales opportunities and secure repeat orders.
• Prepare quotations, follow up leads and close sales.
• Maintain accurate customer and pipeline records.
• Provide regular sales reports and market intelligence.

WHO WE’RE LOOKING FOR:
The candidate must have:
• 2+ years of proven experience in B2B, wholesale, retail, corporate gifting and institutional sales
• A demonstrable track record of meeting or exceeding sales targets.
• Proven ability to prospect, pitch, negotiate and close new business.
• Experience managing a sales pipeline and customer accounts, preferably using a CRM.
• Strong communication, negotiation and relationship-management skills.
• Ability and willingness to conduct field sales and regular client visits across Accra and other markets as required.
• Ability to work independently, manage follow-ups and take ownership of sales targets.
• Good working knowledge of WhatsApp, email, LinkedIn, spreadsheets and CRM/sales tools.
• Must be comfortable working on commission and performance-based targets. Must have access to a smartphone and be comfortable using it extensively for sales communication and follow up.

DESIRABLE EXPERIENCE
• Experience selling fashion, lifestyle, consumer goods, gifts.
• Existing relationships with retailers, concept stores, hotels, corporate organisations, gift shops or distributors.
• Experience in corporate gifting or institutional sales.
• Experience selling to tourism/hospitality businesses.
• Familiarity with the Ghanaian retail and wholesale market.
• Valid Ghanaian driver’s license/ability to move around independently.

FIELD SALES SUPPORT
The company will provide a reasonable monthly field-sales allowance covering transportation, data and airtime required for the role. Additional business expenses, including approved client meetings and market-development activities, will be reimbursed subject to prior approval and company policy.

COMPENSATION:
Net Monthly Salary: GH₵1,500–2,500
Commission will be given when you meet your target.