Regional Commercial Manager

Job Description

Location: Assigned field territory in Ghana or Togo; highly field-based.

The Regional Commercial Manager is Company’s regional owner for grower and agent acquisition, CF Grower adoption, retention and verified supply-pipeline development. The role identifies and qualifies priority communities, cooperatives, growers and agents; ensures onboarding and land mapping are complete; moves growers from registration to meaningful platform use; and matches credible grower supply to approved buyer demand.

The 150,000+ farmer ambition is an enterprise target. Each Regional Commercial Manager will own an approved regional share set by crop, quarter and channel after the Field Operations Director validates buyer demand, territory potential, service capacity, agent span, unit economics and operating risk.

Required experience:
• At least five years of progressive experience in a technology startup or digitally enabled growth business, personally driving customer acquisition, activation and adoption against measurable targets.

• Demonstrated success scaling a platform, marketplace, fintech, Agritech, logistics, agent network or distributed service in an informal economy or underserved market.

• Experience managing field teams and/or contracted agents across multiple locations using targets, routes, digital evidence, coaching and performance consequences.

• Evidence of improving a real funnel, including conversion, activation, retention, acquisition cost or productive supply outcomes – not only organizing campaigns or events.

• Experience partnering with Product, Growth, Data and Operations to turn field insight into measurable product and process improvements.

• Practical exposure to agriculture, rural commerce, cooperatives, aggregation, land mapping or buyer linked production is strongly preferred.

QUALIFICATIONS
• Bachelor’s degree or equivalent practical capability in business, marketing, agriculture, economics, development, technology, operations or a related discipline.

• Relevant postgraduate or professional qualification in growth, sales, product, agribusiness, data or project management is advantageous but does not replace demonstrated results.

• Strong written and spoken English for Ghana-based roles; French and relevant local languages according to the assigned territory and country requirements.

• Readiness for extensive field travel and work across communities with variable connectivity, infrastructure and operating conditions.

• Valid driving eligibility and safe field-travel capability where required by the territory model.

TECHNICAL CAPABILITIES:
1. Growth and funnel management: Segment, source, attribute, convert and retain growers; diagnose.

2. Territory and channel design: Prioritize communities and partners using demand, density, capacity, travel, risk and service economics leakage using cohorts and unit economics.

3. Product adoption Define meaningful use, improve time-to-value, run experiments and reduce unnecessary manual dependence.

4. Agent-network management: Recruit, train, target, audit, incentivize and correct contracted partner performance.

5. CRM and product analytics.

6. Geospatial and field data: Interpret mapping records, enforce evidence standards, detect anomalies and protect data integrity.

7. Supply and forecast reasoning: Connect growers, acreage, crop stage, harvest timing, volume confidence, specifications and buyer demand.

8. Field operating systems: Build journey plans, task allocations, SLAs, evidence, audits, escalation and cost controls

9. Stakeholder management: Influence cooperatives, community leaders, growers, agents and cross-functional teams without making unauthorized commitments.

10. Risk and ethics: Identify and act on mis-selling, fraud, data, safety, safeguarding and conflict-of-interest risks