Marketing Officer

Job Description

JOB PURPOSE
Marketing Manager shall develop and execute strategies to promote products or services, driving brand awareness and sales growth across the group. Manage marketing budgets, lead teams, and oversee campaigns across digital (SEO, social media, email) and traditional channels.

CORE RESPONSIBILITIES
The role requires a detail-oriented and experienced Marketing Manager to implement marketing strategies efficiently and effectively.

Role Description:
This is a full-time, on-site role for a Marketing Manager based in Kasoa.
Responsibilities include:
Strategy Development: Create and implement comprehensive marketing plans to achieve business goals for the group.
Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, and social media.
Content & Brand Strategy: Oversee content creation (brochures, website, social media) to ensure brand consistency and engagement.
Budget Management: Allocate resources, manage marketing budgets, and optimize spend to maximize ROI.
Market Research & Analysis: Analyze consumer behavior, market trends, and competitor activity to identify opportunities.
Team Leadership: Lead, mentor, and manage the marketing team, delegating tasks and setting performance goals.
Cross-Functional Collaboration: Coordinate with sales and product departments across the group to align marketing efforts.

DEPARTMENTAL /EXTERNAL RELATIONS:
Maintains good contact with all Departments/Units/Group and external agencies

COMPETENCIES:
Educational Qualification, Experience and Skills:
Experience:
Proven experience as a marketing manager or similar role.

Qualification:
Bachelor’s degree in marketing, business administration or a related field.
Common Performance Metrics (KPIs)
Marketing Qualified Leads (MQLs)
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Website traffic and conversion rate

Technical Skills:
Strong analytical and problem-solving skills.
Excellent organizational and time management skills.
Familiarity with SEO/SEM, social media platforms, and content management systems.
Analytical Skills: Proficiency in online analytics (e.g., Google Analytics), CRM tools, and data interpretation.

Behavioural Skills:
Trustworthiness – ability to conduct self in a manner which elicits trust, respect and confidence of team members.
Great communication skills (both oral and written)
Strong ability to work under pressure and meet deadlines.
Strong ethical skills.

Managerial Skills:
Strong negotiation skills.
Ability to work independently and collaboratively in a dynamic and fast-paced environment.
Ability to manage a team.
Ability to motivate teams in achieving set targets.
Strong Organizational skills
Goal-oriented and results-driven.
Decision-making and delegation skills.