Digital Marketing & Content Development Officer

Job Description

Location: Airport West, Accra

The Company is a Ghanaian agricultural technology (AgTech) company. The Company serves distinct buyer, grower, agent, partner, investor and ecosystem audiences across products with different propositions and adoption journeys.

The Digital Marketing & Content Development Officer is accountable for turning the company’s approved brand, product and campaign priorities into a measurable digital content engine. The role combines audience insight, creative development, digital-channel execution, paid-media optimization and performance analysis to increase awareness.

This is a hands-on production and channel role. The officer develops editorial plans, campaign concepts, copy, scripts and visual briefs; coordinates multimedia production; manages approved digital channels and advertising activity; maintains content and campaign data; and continuously improves messages, audiences, formats, placement and spend. The role must use performance evidence to identify which stories and channels move specific user groups, while protecting accuracy, consent, confidentiality and the Company’s reputation.

Required Experience
1. 3 to 5 years of progressively responsible digital marketing, performance marketing, content development or integrated campaign experience, including work with technology-enabled products and growth teams.
2. Demonstrated evidence of planning, producing, distributing, optimizing and reporting content and paid campaigns that improved qualified awareness, acquisition, adoption, retention or another defined user outcome.
3. Hands-on experience operating paid social and search, organic social, website or blog content, email or messaging journeys and campaign analytics across multiple audiences or markets.
4. Strong portfolio evidence across written, visual, audio or video formats, including examples that turned data, customer insight, operational evidence or complex product information into clear and credible stories.
5. Experience working with product, growth, Sales, field or operational teams to build accurate briefs, route approvals, coordinate launches, close measurement gaps and improve downstream campaign quality.
6. Experience managing creative production, interns, freelancers, agencies, influencers or media vendors against briefs, timelines, budgets, rights, evidence and quality standards.
7. Experience with campaign tagging, digital analytics, attribution, dashboards, funnel analysis, A/B testing and media optimization sufficient to make evidence-based channel and creative decisions.
8. Exposure to agritech, agriculture, marketplaces, fintech, supply chain, export trade, development impact or another operationally complex platform is strongly advantageous.
9. Experience adapting communication for African markets, different literacy levels, multilingual audiences or both business and consumer user groups is advantageous.
10. A work-sample exercise and portfolio review covering content judgment, paid-media analysis, data storytelling and campaign optimization will form part of selection.

Qualifications
1. Bachelor’s degree or equivalent demonstrated capability in marketing, communications, journalism, media, business, design, technology, analytics or a related discipline.
2. Relevant training or certification in digital or performance marketing, content strategy, copywriting, social media, search, analytics, creative production or project management is advantageous but does not replace demonstrated results.
3. Excellent written and verbal English, strong editorial judgment and the ability to simplify product, agricultural, quality, supply-chain and impact information without losing accuracy or context.
4. Strong quantitative ability, including campaign mathematics, conversion analysis, budget pacing, cost per stage, test interpretation and clear communication of limitations in incomplete data.
5. Sound visual judgment and enough production literacy to brief, assess and improve design, photography, video, motion, presentation and web content for channel and audience fit.
6. Professional discretion, curiosity, ownership, attention to detail and the confidence to challenge unsupported claims or ineffective activity constructively.
7. French or another relevant market language is advantageous according to assigned campaigns and markets.
8. Willingness to travel to fields, fulfilment centers, events and partner locations and to support occasional live or time-sensitive digital activity outside standard hours when planned and approved.

Technical Capabilities
1. Content strategy and data storytelling: Turn audience insight, product truth and verified business, user and impact evidence into clear editorial plans, narratives, copy, scripts, case studies and multimedia assets with valid claims and calls to action.
2. Performance marketing: Plan and operate paid search, social, video, display, retargeting and partner media; control audiences, placements, frequency and spend and use quality-adjusted conversion economics to scale, refine, pause or stop activity.
3. Digital channel and community operations: Publish and optimize website, social, email, messaging and video content; manage calendars, responses, escalation, consent, suppression and channel access across audience and lifecycle needs.
4. SEO and conversion content: Apply search intent, keyword research, page briefs, metadata, internal links, content freshness, landing page structure and calls to action to improve relevant discoverability and journey completion.
5. Analytics, attribution and experimentation: Use tagged links, pixels/events, media and web analytics, CRM/product data, dashboards, cohort and funnel analysis and controlled tests to explain performance, uncertainty and the next decision.
6. Creative production and editorial quality: Brief and assess copy, design, photography, video, audio, motion and event content; manage production workflow, fact-checking, accessibility, versions, approvals, deadlines and technical formats.
7. Asset, vendor, budget and responsible-marketing control: Maintain searchable assets, consent, rights and expiry; manage interns, vendors, SLAs, spend, invoices and access; apply brand, product-truth, privacy, confidentiality, copyright, safeguarding, advertising and data integrity controls and close corrections, incidents and reputational risks promptly.