Marketing Manager

Job Description

Location: Accra, Ghana (Onsite)
Employment Type: Full-Time
Experience Level: 3–5 Years
Start Date: Immediate

About the Company
The Company is one of Ghana’s leading institutional crypto OTC desk, facilitating large-volume fiat-to-crypto and crypto-to-fiat transactions in USDT, USDC, and GHS. The Company connects global liquidity with local markets, and they’re building their brand and market presence as the company pursue full Virtual Asset Service Provider (VASP) licensing in Ghana.

The Company is looking for a Marketing Manager to own the Company’s brand, positioning, and go-to-market communications. You’ll build the company’s presence as Ghana’s leading institutional crypto OTC desk, create content and campaigns that reach institutional clients and partners, and work closely with business development and leadership to support growth — all while staying mindful of the compliance sensitivities of marketing a regulated financial services brand.

Key Responsibilities
1. Own the company’s brand identity, voice, and visual presentation across all channels
2. Plan and execute marketing campaigns to build awareness among institutional and fintech audiences
3. Manage the company’s website, social media channels, and content calendar
4. Produce marketing collateral — decks, one-pagers, case studies, hiring and partnership materials
5. Coordinate PR, press outreach, and thought-leadership placements in fintech and crypto media
6. Represent the Company’s brand at industry events and conferences, coordinating logistics and materials
7. Support the business development team with materials and campaigns for institutional client and partner outreach
8. Track and report on marketing performance — reach, engagement, and pipeline contribution
9. Ensure all marketing content is reviewed for compliance and regulatory sensitivity before publishing.

Qualifications & Requirements
1. Bachelor’s degree in Marketing, Communications, Business, or a related field
2. 3–5 years of experience in marketing, brand, or communications roles — fintech, banking, or crypto experience strongly preferred
3. Proven track record building brand presence and running multi-channel campaigns
4. Comfortable with content creation and coordinating design/creative work
5. Familiarity with Ghana’s financial and regulatory landscape is an advantage.

Skills & Competencies
1. Strong writing and storytelling skills, with an eye for brand consistency
2. Comfortable with digital marketing tools (social, email, analytics, basic design tools)
3. Commercially minded — able to tie marketing activity to pipeline and growth outcomes
4. Good judgment on what is and isn’t appropriate to publish in a regulated financial context
5. Able to work cross-functionally with business development, compliance, and leadership
6. Self-starter who can manage multiple campaigns and deadlines independently

What We Offer:
1. Competitive compensation
2. Ownership of the brand and marketing function at a fast-growing institutional crypto OTC desk
3. Direct access to leadership and the Company’s expansion and licensing roadmap
4. Room to grow into a senior marketing leadership role as the company scales